About
Me
AS A MARKETING PROFESSIONAL...
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I've gained most of my experience during my time working in the Middle East, managing account for international brands in various industries. My move back to South Africa allowed me grow and focus my skills on mainly the luxury and hospitality industry.
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My ability to adapt in the ever-changing environment of the marketing industry has been my greatest skill.
I love to see how collaborative ideas take shape and get moulded into the various content pieces and marketing efforts that ultimately live in unison to create a working engine for success.
PERSONALLY...
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I consider myself an ambivert - easily adaptable to my surroundings. When I'm not on deadlines, you can find me outdoors!
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I enjoy numerous physical activities such as horse riding, stand up paddling, and hiking whenever I get the chance.
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Everything I do is done with meaning and purpose. That means if you're reading this, I'm really interested in working with you!
Skills
Key
GOOGLING
PAID ADVERTISING
ECOMMERCE
100%
70%
75%
WORDPRESS
70%
PHOTOGRAPHY
95%
PHOTOSHOP
85%
ILLUSTRATOR
80%
AFTER EFFECTS
85%
MICROSOFT OFFICE
80%
VIDEO EDITING
95%
SEO OPTIMIZATION
80%
Work
Experience
Experienced marketing consultant with a proven track record of delivering successful digital marketing strategies across various industries specializing in product launches and events. Expertise in developing and executing comprehensive marketing plans, managing campaigns, and driving revenue growth. Skilled in social media management, content creation, SEO optimization, and brand development. Strong ability to collaborate with clients and cross-functional teams to achieve marketing objectives. Passionate about creating engaging content and utilizing data-driven insights to deliver measurable results.​
THE ATHENAEUM HOTEL & RESIDENCES
​Digital Marketing Manager
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Build & maintain relationships with clients.
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Developing creative & effective digital marketing plans.
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Ensure that all client accounts managed have a commercial strategy in place.
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Develop a strong understanding of the products, competition, industry, and marketing goals of your clients.
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Manage and assist the implementation of digital marketing strategies with your account management team.
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Managing and improving quality through testing, reporting and client communications
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Collaborating with other departments in the business.
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Producing monthly reports for clients containing a description of your monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics agreed with the customer.
MAR 2020 - MAR 2021
PEPPERCLUB HOTEL
JUL 2019 - MAR 2020
NITIDA WINE ESTATE
​Marketing Manager
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Photo & Videography (Production and editing) Branding
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Content Curating & Social Media Management Strategy
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Communications & PR
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Wine Club Growth Management
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Event Management
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Label design & Copywriting
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Marketing support for two restaurants on the farm as well as the tasting room
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AdWords & Paid Advertising
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Web Development & maintainance
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SEO
Marketing Manager
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Development of Pepperclub Protect; a comprehensive sub-brand for Pepperclub COVID-19 health & safety policies & protocols.
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Development of strategic marketing plans and establishment of annual marketing budgets.
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Create, manage and implementation of media/marketing plans and programs, both short and long term, to increase revenues and brand awareness.
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Works with on-site management team to develop offers or special off-the-shelf packages, based on hotel’s occupancy needs.
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Management of strategic direction of all Social Media, Websites, Digital & Print Advertising, Email & Collateral.
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Oversees the strategy, budget and development of visual assets and arranges photo & video shoots as needed.
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Oversee the development and content strategy of hotel websites. Identifies partnership/sponsorship opportunities for joint outreach programs.
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Manages online marketing planning and budgeting in collaboration with the hotel sales team.
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Create, maintain and distribute monthly marketing reports.
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Hotel loyalty program management & growth.
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Google Analytics & PPC Campaign Creation & reporting of data.
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Hotel Events concept development & PR
PRIME PIXELS UK
CALVER IMMIGRATION CONSULTING INC.
Social Media & Marketing Manager
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Content creation for websites, Facebook, LinkedIn, Instagram, and YouTube.
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SEO strategy
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Build audiences by monitoring social channels to engage with consumers and partners to build multiple communities, replying to and sharing content as appropriate
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Use social listening to identify trends, new industry practices, and news relevant to target audiences
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Ensure all communications are aligned with brand standards and KPIs following regulatory guidelines
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Blog writing for the immigration industry.
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Paid advertising - Google, Facebook, LinkedIn
​Digital Marketing Manager
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Full ownership of Digital Strategy
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Transitioning to GA4
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Develop and complete strategic email campaigns: average opening rate of 46% and each campaign generating an average of £25k revenue.
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Media Events: Conceptualisation & Management.
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Management of advertising and PR agencies to improve marketing results and press coverage resulting in press coverage such as Vogue, Luxury London and Forbes.
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Strategic influencer collaboration, management and verification.
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Strategic planning and development of social media platforms: Facebook, TikTok, Instagram, LinkedIn.
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Grown Instagram account by 4k followers.
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Website management, maintenance, and blog writing.
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Optimising organisational marketing functions & processes.
JAN 2016 - MAY 2019
IGNITE BAHRAIN
(MARKETING AGENCY)
Design & Marketing Accounts Manager
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Photo & Videography (Production and editing)
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Branding

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Graphic Design & Motion Graphics

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Content Curating & Social Media Management Strategy
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Communications & PR
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Maintenance of brand integrity across all company marketing initiatives

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Social Media Account Manager to multiple client accounts
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Web development
